Corporate Branding

Brand strategy and positioning

An impactful brand is one that captures the heart and makes an impression on the mind. eWandzDigital combines strategy, design, copy, and research to creatively drive your brand.

Brand strategy is a company's long-term plan for developing and managing those intangible, equity-bearing assets called 'brands.' At eWandzDigital, brands are thoughtfully managed to boost a company's competitive advantages and deliver financial returns.

We create brand position that is relevant and touches a chord with the target audience. We work with you on:

  • Understanding the requirement for the branding exercise: is it internal or external, what is the key driver.
  • Reviewing the existing brand positioning and communication, response and sentiments, and opportunities.

These insights and implications enable us to identify and develop a unique brand strategy that delivers results.

Whether you are deciding on a name for a new product or service, or a logo, you need more than just a name and typography. Branding is about connecting with your target audience.

Our branding services include:

  • Business, product or service name selection
  • Developing branding guidelines and templates
  • Brand messaging statements
  • Vision and mission statements
  • Employee communication and messaging
  • Developing marketing collaterals, such as posters, banners, emailers, brochures
  • Presentation design
  • Logo design
  • Brochure and stationery design
  • Packaging and product design
  • Website design and development
  • Rebranding